One Call Close Sales Script

Hi, Abul here and today I want to talk to you about my famous one call close script.

So what it is the one call close script?

Well essentially it is you being able to close a client over the phone in one call and it goes something like this…

You have done your research and you’ve identified a prospect who is spending money on online advertising. They are driving traffic to their website and you have identified issues in the user journey or on the landing pages or something where there’s a leak where potential customers may be dropping off.

So once you have identified who you’re speaking to and you’ve been able to get them on the phone, the first thing that you say to them is: “Your website is broken and you are losing money that you are spending on advertising.”

You can then give some examples of the different types of ads that you have seen them run, the landing pages and then continue about how you were searching for this keyword and originally came across their ad.

You highlight that saw was a broken landing page, where you experienced these issues. You must get them to think about all the other people out there who will land on the website and will immediately bounce off.

Finally, you propose to do a fuller audit for them – his is not going to be a free audit.

Charge them something small to get a YES on the phone and get your foot through the door. By getting your foot through the door you can again access to their advertising platforms, you can get access to their Google Analytics, you can get access to a whole lot of data that you can then use to create an actual plan to pitch them.

I hope you can see the power of this simple script. One call after doing your homework is all it takes to get someone to sign up as a client.

How to sign up an SMMA client today

Hi, Abul here and today I want to talk to you about how you can land a client in the next 24 hours.

This is based on my experience, so those of you who know me, know that I’ve been in the digital marketing space for 12 years.

I have built agencies that have been backed by venture capital from zero to multi-million dollars and now I have my own agency servicing my own clients.

So how do you land a client in the next 24 hours?

Open a newspaper – you might read something every day or weekly – find companies and businesses that are running half-page ads and full-page ads.

You can call up the publication find out how much that kind of space costs, so they’ll tell you how much it costs roughly to take out a full-page ad or a half-page ad.

You will then have an idea of how much this client is spending on their offline advertising.  

What I want you to do next is if they have a website, go to the website see how the website is set up.

Do a little audit of all of the improvements that they can make, talk about the user experience, talk about the customer experience – how when someone lands on their website they really are probably going to get lost or something along those lines.

It is quite rare to find a website where essentially from the moment you land it’s optimized in an efficient manner.

What you would then do is reach out to that business owner and talk to them about their offline ad – so don’t even go in talking about online ads!

Speak to them about their offline marketing and mention that you’ve seen their website.

Now since they are already spending on marketing would they be interested in finding out how they can make their website work better for them?

That should be your conversation opener and often what you do find is the moment you open that conversation, they will tell you about their budgets, how things have been working, how the traffic is to the website and what’s converting and all of the things that they’ve tried.

This approach allows you to have a better understanding of what to pitch them and once you establish rapport, you’re a step closer to signing them up.