One Call Close Sales Script

Hi, Abul here and today I want to talk to you about my famous one call close script.

So what it is the one call close script?

Well essentially it is you being able to close a client over the phone in one call and it goes something like this…

You have done your research and you’ve identified a prospect who is spending money on online advertising. They are driving traffic to their website and you have identified issues in the user journey or on the landing pages or something where there’s a leak where potential customers may be dropping off.

So once you have identified who you’re speaking to and you’ve been able to get them on the phone, the first thing that you say to them is: “Your website is broken and you are losing money that you are spending on advertising.”

You can then give some examples of the different types of ads that you have seen them run, the landing pages and then continue about how you were searching for this keyword and originally came across their ad.

You highlight that saw was a broken landing page, where you experienced these issues. You must get them to think about all the other people out there who will land on the website and will immediately bounce off.

Finally, you propose to do a fuller audit for them – his is not going to be a free audit.

Charge them something small to get a YES on the phone and get your foot through the door. By getting your foot through the door you can again access to their advertising platforms, you can get access to their Google Analytics, you can get access to a whole lot of data that you can then use to create an actual plan to pitch them.

I hope you can see the power of this simple script. One call after doing your homework is all it takes to get someone to sign up as a client.

How to sign up an SMMA client today

Hi, Abul here and today I want to talk to you about how you can land a client in the next 24 hours.

This is based on my experience, so those of you who know me, know that I’ve been in the digital marketing space for 12 years.

I have built agencies that have been backed by venture capital from zero to multi-million dollars and now I have my own agency servicing my own clients.

So how do you land a client in the next 24 hours?

Open a newspaper – you might read something every day or weekly – find companies and businesses that are running half-page ads and full-page ads.

You can call up the publication find out how much that kind of space costs, so they’ll tell you how much it costs roughly to take out a full-page ad or a half-page ad.

You will then have an idea of how much this client is spending on their offline advertising.  

What I want you to do next is if they have a website, go to the website see how the website is set up.

Do a little audit of all of the improvements that they can make, talk about the user experience, talk about the customer experience – how when someone lands on their website they really are probably going to get lost or something along those lines.

It is quite rare to find a website where essentially from the moment you land it’s optimized in an efficient manner.

What you would then do is reach out to that business owner and talk to them about their offline ad – so don’t even go in talking about online ads!

Speak to them about their offline marketing and mention that you’ve seen their website.

Now since they are already spending on marketing would they be interested in finding out how they can make their website work better for them?

That should be your conversation opener and often what you do find is the moment you open that conversation, they will tell you about their budgets, how things have been working, how the traffic is to the website and what’s converting and all of the things that they’ve tried.

This approach allows you to have a better understanding of what to pitch them and once you establish rapport, you’re a step closer to signing them up.

HELP! My clicks don’t convert!

Does that sound familiar?

Well this is one of the most common complaints that I have from my clients.

There is a misconception amongst many business owners and Marketing Managers that driving traffic to a website is enough to generate leads and sales.

This logic may have been valid 10 years ago, when social media was still in its infancy and the Internet was not full of review websites and other similar blogs.

As much as the Internet has made life easier for users, it has also created a lot more noise.

In the good ol days, if you required a service, you would simply pick up the Yellow Pages, call a few service providers and try to find the cheapest quote.

In the early days of the Internet, a similar process may have been prevalent in making buying decisions, with the phone call being replaced by e-mail.

So what has changed?

Well for one social media has given anyone with a broadband connection a huge megaphone!

If people are complaining about your products and services online, you can run the fanciest advertising campaign, yet you may not generate sales or leads.

Assuming that you are running a reputable operation and have no issues on social media, there may be a whole host of other reasons why your clicks are not converting.

You need to take a step back and look at the user experience you are providing.

Is the messaging on your advertising congruent with what is on your landing page?

One of the biggest mistakes I see PPC advertisers making is sending people who are looking for specific solutions to generic landing pages.

The attention span of an average visitor is less than 20 seconds! So if your landing page is not assisting them in their journey of finding the solution that they’re after, they will click off faster than you can blink.

Another area to investigate are you Call to Actions or CTA’s. Does your landing page have clear and strong CTA’s, rather than sound bites of why your company is great?

Technology is making people lazier and the smartest marketers out there are those who are making user journeys as simple as possible.

Staying with the technology dimension… when was the last time you tested the load speed of your website? Did you know that an additional 1 second wait can increase abandon rates by up to a staggering 20%!

Are you measuring or recording how your visitors are interacting with your website through some analytics software? We all hear the big buzzword of the moment – data-driven marketing – but how many of us are truly applying an evidence based approach to our digital marketing.

As you can see, there are various avenues you could investigate to determine why your clicks are not converting.

One simple tweak may be the answer to your problem – or it could be a radical transformation of your whole client acquisition process.

Whatever the issue may be, a good online sales & marketing consultant *hint hint* will be able to guide you to finding the leaks in your sales processes and to catapult your lacklustre ROIs.

If you are running a business that is generating in excess of £/$20,000 a month, I may be able to help get you on the right track 🙂